GENERAL MOTORS: CHESS
3D Animated Miniseries
We crafted a 3D animated miniseries for General Motors tackling the pressing issue of cyberbullying in Chile. This project was part of a groundbreaking collaboration between Benapres & Lyon and Chevy.
This initiative aimed to foster awareness and promote inclusivity by depicting relatable scenarios that many students encounter daily. The series comprises four episodes, each crafted to resonate with young audiences and provide practical strategies for managing and preventing bullying. The episodes are titled "Jedi," "Chess," "Projector," and "Equation," where characters navigate and confront bullying. The project was launched on March 14, 2022, coinciding with Chile's National Day Against Cyberbullying, to maximize its impact and relevance.
To ensure the series reached its intended audience effectively, Benapres & Lyon implemented a multifaceted distribution strategy. The episodes were made available on Chevrolet Chile's official website and YouTube Kids, providing easy access for both educators and families. Recognizing the importance of community engagement, the agency also facilitated the sharing of these episodes through WhatsApp, encouraging parents, teachers, and students to disseminate the content within their networks. Complementing the series, they developed downloadable resources and activities tailored for classrooms and home use, enabling educators and parents to further discuss and address the themes presented in each episode. This comprehensive approach not only raised awareness about bullying but also equipped communities with the tools to foster a more inclusive and supportive environment for children.
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